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What types of mergers exist?

  • Horizontal Merger: Companies that share the same market and product lines that are in direct competition.
  • Vertical Merger:  Merging from different organizational levels. For example, a customer and a business or a business and a supplier.
  • Market-extension Merger: Companies that sell the same products in different markets.
  • Conglomeration: Companies that have no common business aspects.
  • Product-extension Merger: Companies selling related products in the same market.

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